Lead Generation Landing Pages Built to Convert Ad Traffic
A landing page has one job: turn a paid click into an enquiry you can act on. Most pages fail because they were designed as brochures — everything about the company, very little about the visitor's decision.
Where landing pages usually goes wrong.
- Ad traffic sent to a homepage where the visitor has to work out what to do next
- Long forms asking for information the business does not need yet
- Slow-loading pages that lose mobile visitors before the first section renders
- No proof, no clarity on price range, no obvious next step
A landing page has one job: turn a paid click into an enquiry you can act on. Most pages fail because they were designed as brochures — everything about the company, very little about the visitor's decision.
How we run landing pages.
Write the page around the visitor's decision, not the company history
One offer, one primary action, repeated at natural decision points
Short forms with qualifying fields only where they genuinely help routing
Build for mobile first, then test speed and layout before spend starts
Qualified enquiries, not just enquiry volume.
Qualifying questions live on the form itself — requirement, budget band, timeline and location. Fewer, sharper fields usually beat long forms: they keep volume reasonable while still telling your team who to call first.
Every enquiry tracked, every follow-up scheduled.
Every enquiry lands in a CRM with its source, campaign and stage recorded. WhatsApp is used for first response, and a follow-up sequence keeps enquiries moving instead of going quiet. Reporting is reviewed weekly so budget shifts to what is actually producing enquiries.
This works best for:
- Businesses running paid traffic to a general website
- Anyone with clicks arriving but very few enquiries
- Teams launching a new service, project or location
Earthbuild
Enquiries are now tracked by source, responses happen the same day, and campaign performance is reviewed weekly.
Read the client work →Do we own the page?
Yes. Pages are built on your domain or a domain you own.
How many pages do we need?
One per distinct offer or audience. Reusing one page across very different campaigns weakens all of them.
Can you improve our existing page instead?
Often yes — that is usually faster and protects any existing rankings the page has.
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Ready to talk about Landing Pages?
Tell us where your growth is getting stuck. We'll review your marketing, lead management and follow-up — and send back a clear plan.
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